Religion: That T-Bone Religion

No other country quite matches the U.S. in the razzle-dazzle, freewheeling preaching of its religious pitchmen, and perhaps none of those preacher-salesmen is more bizarre than the Rev. Frederick J. Eikerenkoetter II, better known as "Reverend Ike." One trait especially distinguishes Ike from the others: his clear-eyed, unabashed love of money and other things material. TIME Correspondent Timothy Tyler heard that note loud and clear as he recently followed Reverend Ike from Los Angeles to Houston. Tyler's report:

Eyes shut, up on stage, Reverend Ike is having a vision: "I see myself . ....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!