The Press: Raw Competition

Journalism in much of Western Europe has long had a strong voyeur strain to it. Its girlie magazines outflesh their American counterparts and many general publications have large appetites for nudity and gamy gossip. Hoping to collar part of the European audience, Hugh Hefner has introduced Italian and German editions of Playboy. The mid-November debut of the Italian Playboy (circ. 350,000) posed a direct threat to Playmen (circ. 400,000), a home-grown imitation that has surpassed its American model in spice, if not in style, and has won a profitable niche for itself (TIME,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!