Modern Living: Neon: It's a Gas

To Rudi Stern, a Manhattan lighting designer, neon signs are more than glaring advertisements. They are "an anonymous art form that is indelibly part of the American landscape, as much a part of us as our highway system." But neon signs are rapidly being replaced by more modern forms of outdoor advertising, and to prevent the complete disappearance of neon from the American scene, Stern has decided to move it indoors. With Partner Mel Romanoff, he has opened a Manhattan gallery called Let There Be Neon, devoted exclusively to selling discarded neon signs—and a few brand-new ones —as glowing decorations for...

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