Business: More Bucks from the Bang: How to Sell in Seattle

IN the painful recession that has gripped the Seattle area's aerospace-sensitive economy since 1969, many merchants have managed to survive only by using a hard-sell technique.

The hardest of all belongs to a luxuriantly mustachioed suburban dealer of Chevrolets and Fiats named Dick Balch. He moves his wares with the help of a 12-lb. sledgehammer. In ten-second TV spots, Balch has used the hammer to bash in the windshields, headlights and fenders of some 200 of his shiny new cars. His cockeyed routine often includes a devil's costume, a maniacal post-impact laugh and the...

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