The Nation: How Voters Assess George McGovern v. Richard Nixon

The emergence of Senator George McGovern as the Democratic front runner has been so swift that only recently have voters begun to appraise him with any great degree of familiarity. This is reflected by the TIME Citizens Panel, a group of 205 Americans chosen from a scientifically selected cross section of voting-age citizens and interviewed by the attitude-survey firm of Daniel Yankelovich Inc.

NOT exactly a household word outside his native South Dakota and the U.S. Senate, McGovern at the outset of his campaign had to strive for the very basic accomplishment of making his name well and favorably known. That he...

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