ENTREPRENEURS: He Wants Watney's

Europe's third biggest beer, whisky and wine company, London-based Watney Mann, has grown rapidly with the lift of a catchy slogan: "We want Watney's." Nobody takes that slogan more to heart than Maxwell Joseph, a former army lance corporal who is one of Britain's richest entrepreneurs. Joseph is chairman of Grand Metropolitan Hotels, and he wants to buy Watney's so badly he can taste it. He has made two takeover bids for the company, and the latest, due to expire this week, is worth $ 1 billion of his company's securities.

Joseph's chances of gaining...

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