Is the worst commercial the best commercial? Some Madison Avenue admen seem to think so. They believe that the viewer remembers best the spot that is most insulting to his intelligence and irritating to his sensibility. The doctrine is probably wrong, but its adherents cling to it as firmly as any Maoist grasping the little red book. Meanwhile the viewer has suffered in silence.
No longer. Inspired by Minneapolis Public Relations Man Bill Bentzin, a new organization has been formed to help the viewer fight back. Its name is the Committee for Rejection of...
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