Business: Geneen's Visible Persuaders

ITT has long sought to carve out a distinctive reputation as an enlightened, superbly coordinated international giant. To burnish its image, make friends and influence people, the company has put together a team of about 60 seasoned, high-priced specialists in public and Government relations and given them unusual scope to practice their craft. They are professional persuaders who try to woo the press, politicians, businessmen and anybody else who might be useful to the company. Except that it is somewhat larger and has more of a reputation for aggressiveness than most, ITT's public...

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