The Nation: The New Technology

The American voter in 1972 may well be visited by a public opinion analyst who will never ask how he is going to vote, but will go away knowing precisely how he will. He may later receive a letter—written and signed by a computer—addressed to him by name, repeating his surname in the body of the letter, and ending with what appears to be the authentic signature of a candidate. The letter may mention the voter's concern for the environment, his wife's ethnic heritage or the fact that he has three children in college....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!