The American voter in 1972 may well be visited by a public opinion analyst who will never ask how he is going to vote, but will go away knowing precisely how he will. He may later receive a letter—written and signed by a computer—addressed to him by name, repeating his surname in the body of the letter, and ending with what appears to be the authentic signature of a candidate. The letter may mention the voter's concern for the environment, his wife's ethnic heritage or the fact that he has three children in college....
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