Environment: Trees by Label

Most advertisers lure young customers to their products with offers of model racing cars or "surprise" toys. Hunt-Wesson Foods has a different ploy: trees. In the wake of a wave of forest fires that swept the Pacific Northwest, last December the California food-processing company offered to plant a seedling tree in the fire-ravaged forests in the name of anyone who sent in a label or code number from a can of its Big John's Beans 'n Fixin's. More than 200,000 requests were received in ten months, and an equivalent number of Ponderosa pine seedlings were planted in Washington's Wenatchee National Forest....

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