AUTOS: Safety Upstages Styling

The changes in new models should be so novel and attractive as to create dissatisfaction with past models. Automobile design is not, of course, pure fashion, but the laws of Paris dressmakers have come to be a factor in the automobile industry. Woe to the company which ignores them.

—Alfred P. Sloan Jr.

Ever since 1928, when General Motors first introduced yearly style changes, Sloan's Law has been reaffirmed at every annual new model preview. But this year, the tradition of a new style every autumn is being ignored by both the biggest...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!