A Letter From The Publisher, Aug. 23, 1971

LIKE any organization in the public eye, we like to keep up with what others are saying about us. Occasionally other magazines will analyze our performance, as we do theirs. Some of the most interesting entries in the scrapbook, however, come from other, less predictable sources.

When Novelist Gwen Davis chose to describe a character in The Pretenders by means of a TIME Milestones item, she was following what has become a kind of minor tradition: the use of TIME's name or style to make a fictional point. Authors of movies, plays and novels have worked TIME stories into their plots to...

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