ADVERTISING: Animal Crackers

ADVERTISING Animal Crackers In the film Doctor Dolittle, Rex Harrison warbled about how nice it would be to talk to the animals, chat with the cheetahs or have a hippopotamus to tea. The doctor would probably be overjoyed leafing through the U.S. press lately. Peering out of countless ads are all kinds of animal pitchmen.

A Chase Manhattan Bank promotion features an avuncular, sneaker-shod hippo working a computer. An ad for Irving Trust's computer service shows a wood penguin holding a high silk hat. The message: "Lease or...

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