RETAILING: Ecology at the Supermarket

The national furor over the deteriorating environment has persuaded a rising number of grocery chains to join the fight against pollution themselves. Many stores now label the phosphate content of detergents that they sell, thus encouraging housewives to choose a brand less likely, after sewage treatment, to befoul waterways. Denver's King Soopers has even installed special mufflers on its delivery trucks to reduce their exhaust fumes. Still, few supermarkets have carried environmental concern to such lengths as Alexanders, a ten-store chain in Los Angeles with annual sales of $25 million. At the urging of his daughter Chris, 20, Owner...

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