ADVERTISING: To Beat the Ban

On the nation's TV screens last week, the Marlboro man made his last stand. So did the hole-in-the-shoe fellow who would walk a mile for a Camel, and the snooty adventurer who incredibly prefers a Silva Thin to a maiden plump. Forbidden by Congress to promote their cigarettes on television and radio after Jan. 1, tobacco companies clogged the airways with a surfeit of last-minute plugs, especially during the New Year's Day bowl games.

The ban took cigarette commercials out of television, but it did not take television out of the plans of cigarette makers. Some will get their names...

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