Behavior: Measuring Presidents

Consciously or unconsciously, man reveals his inner self in his words. In the case of a U.S. President, according to Psychological Investigators Richard E. Donley and David G. Winter of Wesleyan University, what he says is seldom as illuminating as how he says it. By looking behind the rhetoric of inaugural addresses. Donley and Winter have measured twelve Presidents, from Theodore Roosevelt through Richard Nixon, on two personality factors: their need for power and for achievement in office. In Behavioral Science magazine they report their results.

The power-hungriest Presidents were Teddy Roosevelt (registering 8.3...

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