Advertising: The Darkening Drug Mood

As never before, advertising claims are being investigated by critics who question their honesty and wonder about their impact on lifestyles. On two fronts last week, the manufacturers of over-the-counter drugs were involved in controversy over their advertising:

"It is advertising," says Utah's Senator Frank E. Moss, "which mounts so graphically the message that pills turn rain to sunshine, gloom to joy, depression to euphoria and solve problems and dispel doubts." Moss's indictment reflects a growing Government concern that ad campaigns for proprietary drugs —notably sleeping pills, sedatives, stay-awake stimulants...

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