The Op-Ed pageso named because it runs opposite a newspaper's editorial pagebecame a journalistic tradition with the rise of the personal column. Pioneered by the Pulitzers in the old New York morning World, the Op-Ed provides a variety of viewpoints in dozens of major metropolitan dailies. Curiously enough for a newspaper that prides itself on objectivity, the New York Times has resisted the trend. Last week Publisher Arthur Ochs Sulzberger announced that the Times will start a daily Op-Ed page in mid-September. "Points of view in disagreement with the editorial position of the Times will be particularly welcomed," said Sulzberger.
That policy...
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