Advertising: The Little Agency That Could

For Keye, Donna & Pearlstein, an ad agency that consists of three partners and one secretary operating out of a rundown Los Angeles hotel, nothing succeeds like public service. In 1968, the chiefs of the then fledgling agency produced, without fee, some highly effective regional ads for Richard Nixon's presidential campaign and made some fast friends in the future Administration. Now the firm, which has billings of only $1,500,000, has in one large leap taken over the Peace Corps account, replacing giant Young & Rubicam. The account pays nothing, apart from roughly...

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