West German businessmen have long been mighty figures in foreign markets, but nearly always as exporters. Now they are increasingly taking a new role as owners of foreign factories. In the past two weeks, executives of Farbwerke Hoechst, a huge chemical manufacturer, have played the part with particular bravura in Britain and France. Climaxing a long contest, they outbid the U.S.'s Sherwin-Williams Co. to win a controlling interest in Berger, Jenson & Nicholson Ltd., a major British paint producer. In France, Hoechst executives encouraged a merger of two concerns, Roussel-Uclaf and...
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