Universities: The Importance of an Image

Like a venerable bank or a vintage Bordeaux, a great university must be ever watchful of its reputation, and the University of Notre Dame is more watchful than most. Once the school's fame lay in its fightin'-Irish football cult; then the Rev. Theodore M. Hesburgh became president, and the school got academic quality too. This year a great new coach, Ara Parseghian, offered hope of a fine Olympic balance.

Now, says Hesburgh, the hard-won image is endangered by a $4,000,000 Hollywood farce called John Goldfarb, Please Come Home, in which Shirley MacLaine...

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