Autos: Ford Rent-A-Car

Traveling businessmen and vacationers have been the mainstays of the nation's 75,000-car, $370 million auto-rental business. Lately, rental by the "neighborhood" customer — who needs another car when his own is being repaired or his son comes home from college — has become an important factor.

To tap this market, which has grown from 1% of daily rentals in 1960 to 16% today, Ford Motor Co. last week drove into the rental field.

More than 500 of Ford's 6,500 dealers have signed agreements to lease a minimum of five cars from the company, rent them out. Dealers will set their own...

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