Autos: The Change Is Gradual: Slabs, Cubes & Some Curves

Millions of Americans will crowd into showrooms this week for their first close-up look at the widely heralded 1965 autos, which are all being unveiled in a busy, three-day period, closer together than ever before. What the potential customers think of the new models is important not only to Detroit but to the entire U.S. economy—and will help determine how long the current economic advance continues. Hoping to match or better 1964's estimated sales of 8,200,000 autos, the industry has spent more on its new cars than ever before: $525 million by Ford, $300 million by Chrysler, about $70...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!