The Marketplace: Not with a Bang But a Sssss

The American Way of Life is fast becoming one big sssssssssss. The ubiquitous hiss comes from the vast, ever-expanding array of aerosol cans that has brought the pushbutton age to everyday living. There are already more than 300 products available in aerosol cans, and their uses range from the routine to the recondite; they perfume rooms, freshen mattresses, renew golf balls, stiffen petticoats, bandage wounds, de-ice windshields, inflate flat tires, wax furniture, varnish oil paintings, scare off snakes and ward off pregnancies.

The gently hissing cans have not only revolutionized the packaging...

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