Merchandising: Fine Time for Furniture

In economists' terms, furniture has traditionally been a "postponable purchase"—people often put off buying a new chair, couch or bedroom set until the old one broke down, seldom bought on impulse. Lately, there has been a shift of sorts: Americans are inclined to trade in their old furniture somewhat sooner, buy more and more new furniture than in years past. Last week, at their annual summer show in High Point, N.C., the seat of the industry, the nation's furniture manufacturers puffed up their earlier predictions for 1964. On the basis of a notably strong first half, they now...

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