Personalities: Jun. 12, 1964

THIS business is like opium—once it's in your blood, everything else is dull," muses Paramount Pictures Executive George Weltner. The habit has proved profitable for him: last week, at 62, he was promoted from executive v.p. to president. In something of a youth movement, he replaces Barney Balaban, who at 76 becomes chairman; Paramount's founder, Adolph Zukor, 91, was named chairman emeritus. Aging Paramount lost $2,800,000 in 1962 when several films were boxoffice flops. Last year it was back in the black, and first-quarter '64 earnings ($1,041,000) were almost twice as high...

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