Management: Strategist of Success

He was not an inventive tinkerer like Henry Ford or a master mechanic like Walter Chrysler; yet he had a more profound effect on the development of the U.S. auto industry than either of them. No auto bears his name, though he made possible the variety of names and styles that mark today's auto industry. He is still spoken of with awe and respect in Detroit, where he performed one of the business miracles of the century: the transformation of a haphazard and inefficient collection of automakers into the world's largest and...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!