The U.S. tobacco business faces a dilemma that no huge industry has ever before confronted. The cigarette, its prime product, is increasingly under fire as a peril to life and health; yet it continues to enjoy a king-sized market. While many of the nation's 70 million smokers may be trying to quit, the tobacco industry has no intention of doing so. After the Surgeon General's report, the cigarette makers last week withdrew behind a smokescreen of secrecy and agonized over the next line of defense.
Behind that line stands much more than tobacco. The $8 billion-a-year business affects dozens of...
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