Argentina: Stocks in the Boondocks

In the remote reaches of the Argentine pampas, the only stock that most inhabitants have known for years comes live and fourfooted. But Argentine stock salesmen—the portfolio kind—know that back-country men have money too, much of it stashed away in drawers or secret hiding places. They have learned how to rope and brand it. When a securities salesman stopped his car outside a doctor's office in Córdoba province recently, an old man in rags stuck his head through the car's open window. "How much are the Ledesma shares?" he asked. The surprised...

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