Personalities: Jan. 10, 1964

THE first thing soft-spoken Floyd D. Hall did when he moved into the president's office at Eastern Airlines last month was to hang his framed TWA pilot's wings and captain's stripes on the wall. The act was symbolic; only a few days later, Captain Eddie Rickenbacker retired after 26 years as Eastern president, and later chairman, leaving Hall in complete command. Hall, 47, is already reshaping Eastern from top to bottom, stressing detailed economic planning, improved cabin service, and a hard sell to win more passengers. Though the line has lost $41.5...

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