Marketing & Selling: Tuna Back in Favor

MARKETING & SELLING

The report from Detroit went almost unnoticed last week, but it marked the end of a painful episode for a $277 million U.S. industry. In an out-of-court settlement, the A. & P. and the Washington Packing Corp., a small San Francisco cannery, agreed to pay $226,500 to the families of two Detroit women who died from botulism in March after eating a bad can of A. & P. tuna packed by Washington. After months of watching its sales dive because of the botulism scare, the tuna industry is now convinced that...

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