Advertising: How to Succeed, Trying

For self-assured David Mackenzie Ogilvy, the road to quick success on Madison Avenue was paved with good inventions. As chief of Ogilvy, Benson & Mather, which he founded 15 years ago, he has used polished presentations to woo and win blue-chip clients such as Shell Oil, General Foods, and Sears, Roebuck, and he has turned out sophisticated campaigns spotlighting the man in the Hathaway shirt and the Rolls-Royce, where "At Sixty Miles an Hour the Loudest Noise Comes from the Electric Clock." He was always ready to give an interviewer a phrase that would catch headlines, and to send...

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