Chrysler last week became the first automaker to show off its 1964 models, and President Lynn A. Townsend described them as "the tried and true." That was a good description of what Detroit will offer the public this fall. Riding the crest of what seems likely to be the best auto year in history, the automakers have prudently left their successful 1963 models largely unchanged, relying on styling and mechanical refinements to provide a difference to sell. Even refinements can be expensive; Chrysler's changes will cost the company about $125 million.
The...
To continue reading:
or
Log-In