Soccer: Cox's New Kick

In real soccer countries such as Spain and Brazil, championship games draw six-figure crowds. But when a mere 15,231 fans showed up at a Manhattan stadium last week to watch two of Europe's best teams compete for the American Challenge Cup, William Drought Cox, president of the International Soccer League, beamed with delight at the turnout. That is a big soccer crowd in the U.S.—big enough to make soccer pay.

Yaleman Cox, 53, has made a lot of money in business (timber, mining), and lost a lot in sports, investing in such dismal properties as New York's inept football Yankees of...

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