Newspapers: Improving the Product in Houston

William P. Steven, 55, is a newsman with some novel ideas. News, he insists, should be dangled before readers like fish bait. One good way to run a paper, he says, is to "print first and plan afterward." When Minneapolis' sister papers, the Star and Tribune, disagreed and fired him from the post of executive editor (TIME, Aug. 29, 1960), Steven saw no need to change his theories; he simply drew a list of the duller big-city dailies and went job hunting. He figured that among the papers he had picked out would be one that stood in urgent need...

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