Marketing: Cheaper Color TV

Color television sales are going up and prices are going down.

Tabulating their midyear reports last week, the industry's leaders predicted that they would sell more than 750,000 color sets this year—nearly double 1962 sales. To keep up with demand, Admiral will forgo the usual two-week summer shutdown of its color TV assembly line at Harvard, Ill. RCA, which went it alone during the colorless years, and now sells 55% of all the color TV sets and almost all of the color tubes used by other manufacturers, is spending $11.6 million to expand its plant at Lancaster, Pa. Challenging RCA...

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