Youth: The Tidy Teens

Everybody knows that today's teenagers are a long distance from Tom Sawyer and Huck Finn, one way or the other. Just how far comes through loud and clear in a survey of the species conducted by Scholastic Magazines Inc. The resulting picture of U.S. boys and girls in grades seven through twelve (roughly age twelve through 17) is calculated to gladden a merchandiser's heart and strain the family's charge account at the drug store. Items:

> 87% of the boys use a shampoo and 90% use a hair dressing (two-thirds of them once a day or oftener).

> 50% of those...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!