Tobacco: Trouble Is the Word

In a nationally televised game called Password one night last week, a contestant stared her partner in the eye and asked him for the word that people most logically associate with "cigarette." Without hesitation, the partner blurted: "Cancer." The audience roared with laughter and applause, and the master of ceremonies gulped, as if seeing all the leaders of the $8 billion-a-year U.S. tobacco industry frowning collectively at him. The health issue has caused the tobacco industry to slide from peaks that it may never reach again.

Though sales reached records last year, per capita smoking of cigarettes in the U.S....

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