Corporations: The Language Merchants

U.S. businessmen are learning that money talks better overseas if it speaks the local language. The man who has done the most to teach them that fact of life—and the languages—is President Robert Strumpen-Darrie, 51, of Berlitz Schools of America. Berlitz has profited greatly from the expansion of U.S. companies abroad; since 1952, the number of executives taking company-paid language courses at Berlitz has jumped from 300 to 3,500. And President Strumpen-Darrie is convinced that every syllable is worth its rather high cost. "We have found," he says, "that an executive who speaks the language of the country...

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