France: Philosophers of the Auto

How a company as stubborn, as in different to popular tastes, as arbitrary and as nonconformist as France's automaking Citroen could survive in the 20th century is perhaps the single most amazing aspect of the extraordinary firm. In a style-conscious country, Citroen produces some of the ugliest duck lings in the auto world -and sometimes leaves them unchanged for 20 years or more. It practically never advertises in France, maintains supersecrecy about itself, and arrogantly sniffs at its com petitors' concern for style and their methods of hurried obsolescence. Yet the...

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