France: Philosophers of the Auto

How a company as stubborn, as in different to popular tastes, as arbitrary and as nonconformist as France's automaking Citroen could survive in the 20th century is perhaps the single most amazing aspect of the extraordinary firm. In a style-conscious country, Citroen produces some of the ugliest duck lings in the auto world -and sometimes leaves them unchanged for 20 years or more. It practically never advertises in France, maintains supersecrecy about itself, and arrogantly sniffs at its com petitors' concern for style and their methods of hurried obsolescence. Yet the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!