Britain: Everything Is Schwell

The English have been drinking something with the un-British name of Schweppes ever since a Swiss by the name of Schweppe went to Britain and began to make an artificial mineral water in 1794. Schweppes quinine tonic water, introduced in the 1860s, followed the flag of empire around the world.

But it was not until ten years ago that it arrived in force in the U.S., where it has become highly popular as a drink mixer. Schweppes's overseas sales, in fact, will match sales in Britain this year for the first time and,...

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