Giving: Calling All Corporations

Until the early '50s, corporations hardly ever gave money to colleges and universities; now many companies feel deeply obliged to help higher education as a source of competent employees and economic growth. The idea last year moved companies to fatten cam pus coffers by $200 million. At this rate, reports the pleased Council for Financial Aid to Education, the corporate ante in 1970 may pass $500 million.

But most of the load is still being carried by the pioneers of corporate aid, such as Ford, U.S. Steel, General Motors. And even $200...

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