The Press: Records in the Ledger

The last entries were made in the ledger, and the Magazine Publishers Association closed its books on 1962. The arithmetic was impressive. Despite all the gloom criers, reported the M.P.A. last week, the nation's magazines logged their best year yet. Total ad revenue was up 5.4% over 1961, to nearly $876 million.

Along with the overall gain, the statistics contained some interesting sidelights. Biggest individual ad-volume gainer was Conde Nast's House & Garden, which climbed 47%, to $8,165,669. As usual, LIFE led the field in total revenue, with $140,565,848, comfortably ahead of Look's $76 million and the Saturday Evening Post's $66.5 million....

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