Retail Trade: The Sweet Smell of Bread

In 1933 a little-known Canadian baker named Garfield Weston journeyed down to Wall Street armed with an idea and $10,000. The $10,000 he paid to a Wall Street tipster to get him just five minutes with some of the cash-heavy New York financiers who had made a killing by selling short in the Great Crash. Then, to five of Wall Street's biggest "bears," including Bernard E. ("Sell 'Em Ben") Smith, Weston offered his idea: buy up British bakeries at Depression prices to provide a readymade outlet for Canada's vast supplies of cheap...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!