When he reads reports of such television advances as ultra high frequency and improved color telecasts, the average U.S. householder is less likely to glow with enthusiasm than he is to blanch at the prospect of buying a costlier new set. Not so in Britain, where more and more fans now rent their TV sets. Of the 12 million television sets operating in Britain, half are rented. Of new sets installed, 80% are now rented, compared with 10% a dozen years ago.
A Matter of Equity. The British believe that rented television has notable advantages, even for those who could...
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