Western Europe: Making the Market

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"Whether Britain joins the Common Market or not," predicted one British businessman last week, "there will soon be no more difference between the English and the French than there is between the English and the Scots." Bringing that day ever closer is a new class of European business leaders, who, with aggressiveness and vision, are shaping a new Europe, where national tastes and economic expectations are increasingly giving way to a single European pattern. They have made Mercedes the new status symbol in Italy, cheap Italian refrigerators the rage among...

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