Corporations: The Chick & the Macaw

For 60 years, the fluffy chick eternally popping out of its shell on the Bon Ami trademark has assured U.S. housewives that the famed old cleanser "hasn't scratched yet." But the Bon Ami chick, if not yet scratching, is not unscratched. Five years ago, the Manhattan-based Bon Ami Co. was looted of $3,000,000 by Swindler Alexander Guterma (TIME. Feb. 23, 1959). As Guterma was packed off to jail, a reform management team, headed by dapper airline and hotel operator R. (for nothing) Paul Weesner, 51, moved in to put Bon Ami back on its feet. Last week, in New...

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