Egos: Watch My Line

Before Sophia Loren agreed to make El Cid in Spain, she demanded everything from a $200-a-week hairdresser to a $200,000 salary for ten weeks' work. Producer Samuel Bronston obliged. But Sophia has now filed furious suit against Bronston Productions Inc. in New York State's Supreme Court, charging a grievous breach of contract. On a 600-sq.-ft. billboard facing south over Manhattan's Times Square, Sophia Loren's name appears in illuminated letters that could be read from an incoming liner, but—Mamma mia!—that name is below Charlton Heston's.

In the language of the complaint: "If the...

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