General Motors replaced Procter & Gamble as the nation's biggest advertiser in magazines, farm periodicals, network television and Sunday newspaper supplements in 1960, according to an Advertising Age survey. The top ten:
General Motors $66.4 million
Procter & Gamble 50.2
American Home Products 41.5
General Foods 35.7
Lever Brothers 33.8
Colgate-Palmolive 27.3
R. J. Reynolds Tobacco 23.9
General Mills 23.6
Ford Motor 23.6
Chrysler 22.8
The top ten invested a total of $348,800.000 in...
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