State of Business: Spring Fever

As the nation's merchants had hoped, the consumer sniffed spring in the air, kicked up his (and her) heels, and came out in force to buy for Easter. Department store sales, already on the rise, last week were pushing for their best week of the year. What was even more encouraging for manufacturers was the fact that merchants were beginning to reorder. New York's Kirby, Block & Co., which acts as buyer for more than 100 member stores, reported that a quick pickup in new orders followed in spring's steps. "The fast step-up in customer purchasing,'' said Milton J. Greenebaum,...

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